Privacy Policy

Last updated: December 1st, 2025

Asahi Travel Group (“we”, “us”, “our”) operates the website https://www.asahitravelgroup.com (the “Site”).

This Privacy Policy explains how we collect, use, protect and share your personal information when you visit our Site, make an enquiry or booking, or otherwise interact with us.

By using the Site, you agree to the collection and use of information in accordance with this Policy.

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1. What Personal Information We Collect

1.1 Information you provide to us

We may collect the information you provide when you:

• Make an enquiry or request a quote
• Book a tour or other travel service
• Create an account
• Subscribe to our newsletter or marketing communications
• Enter a contest, promotion or survey
• Open a support ticket or contact us by email, phone or live chat
• Fill out a form on the Site

This may include:

• Name
• Email address
• Telephone number
• Mailing / billing address
• Travel preferences and itinerary details
• Payment and billing information (processed via secure payment gateways)
• Any other information you choose to provide in forms or correspondence

1.2 Information collected automatically

When you visit the Site, we may automatically collect:

• IP address and approximate location
• Browser type and version
• Device type and operating system
• Referring and exit pages
• Pages viewed, time and date of visit, time spent on pages
• Clicks, scrolls and other usage information

This information is typically collected via cookies, log files and similar technologies (see Section 4 – Cookies & Tracking Technologies).

1.3 Information from third parties

We may receive information about you from:

• Payment processors
• Booking platforms or partners (where you book Asahi services through a third party)
• Marketing and analytics providers (e.g. Google)

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2. How We Use Your Information

We may use your information to:

• Provide our services
  • Respond to your enquiries and quote requests
  • Process bookings, payments and confirmations
  • Manage your account and customer profile
• Improve our Site and services
  • Monitor and analyse usage and performance
  • Diagnose and fix technical issues
  • Develop new services and features
• Personalise your experience
  • Show relevant tours, itineraries and content
  • Remember your preferences and previous interactions
• Marketing & communications
  • Send newsletters and updates (where permitted)
  • Inform you about promotions, offers and new services
  • Ask for feedback, reviews or testimonials
• Legal, security and compliance
  • Detect, prevent and address fraud, abuse or security incidents
  • Enforce our terms and policies
  • Comply with legal obligations and regulatory requirements

Where required by law (e.g. under EU/UK data protection laws), we rely on legal bases such as your consent, performance of a contract, legitimate interests (running and protecting our business) and legal obligations.

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3. How We Protect Your Information

We use a combination of technical and organisational measures to protect your information, including:

• Secure hosting and firewalls
• SSL/HTTPS encryption for data in transit
• Regular security and malware scanning
• Access restricted to authorised personnel who are required to keep information confidential

While we take reasonable steps to secure your information, no method of transmission or storage over the internet is 100% secure.

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4. Cookies & Tracking Technologies

4.1 What are cookies?

Cookies are small text files placed on your device when you visit a website. They help the Site remember your actions and preferences and allow us to improve your experience.

We use cookies to:

• Remember your preferences and logged-in sessions
• Help process bookings and cart items
• Analyse Site traffic and usage
• Support advertising and remarketing campaigns

4.2 Types of cookies we use

• Essential / strictly necessary cookies – required for core Site functions (e.g. forms, security, login).
• Performance & analytics cookies – help us understand how visitors use the Site (e.g. Google Analytics).
• Functional cookies – remember your choices (language, region, preferences).
• Advertising cookies – used by us and third parties (such as Google) to show relevant ads and measure performance.

4.3 Managing cookies

You can control cookies through your browser settings. Most browsers allow you to:

• View, delete or block cookies
• Set preferences for certain sites

If you disable cookies, some features of the Site may not work correctly.

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5. Third-Party Services & Links

We may share your information with trusted third parties who help us operate our business, such as:

• Website hosting and maintenance providers
• Payment processors
• Email and SMS service providers
• Analytics and advertising partners
• Travel partners and suppliers where necessary to fulfil your booking

These parties are only permitted to use your information to provide services to us and are required to protect it.

Our Site may contain links to external websites. We are not responsible for the privacy practices of those websites and encourage you to read their privacy policies.

We do not sell or rent your Personally Identifiable Information to third parties.

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6. Data Retention

We retain personal information for as long as necessary to:

• Provide the services you requested
• Maintain business and financial records
• Resolve disputes and enforce agreements
• Comply with legal and regulatory obligations

When information is no longer needed, we take reasonable steps to delete or anonymise it.

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7. Your Rights

Depending on your location, you may have some or all of the following rights regarding your personal information:

• Access – request a copy of the information we hold about you.
• Correction – ask us to correct inaccurate or incomplete information.
• Deletion – request deletion of your information where we have no legal reason to keep it.
• Restriction – ask us to restrict how we use your information in certain circumstances.
• Portability – request a copy of your information in a structured, commonly used format.
• Objection – object to certain types of processing, including direct marketing.
• Withdraw consent – where processing is based on consent, you can withdraw it at any time (for example, unsubscribing from marketing emails).

To exercise these rights, please contact us at info@asahitravelgroup.com. We may need to verify your identity before responding.

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8. Email Communications & CAN-SPAM

If you sign up for our newsletter or otherwise provide your email address, we may send you:

• Booking confirmations and service-related messages
• Updates about your trip or enquiries
• Newsletters, promotions and marketing communications (where permitted)

You can opt out of marketing emails at any time by:

• Clicking the “unsubscribe” link in any email, or
• Contacting us at info@asahitravelgroup.com

We will honour unsubscribe requests promptly. We will continue to send you essential service emails (e.g. about a booking) where required.

We follow applicable email laws such as the CAN-SPAM Act and similar regulations.

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9. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will:

• Update the “Last updated” date at the top of this page, and
• Post the new version on this page

Your continued use of the Site after any changes means you accept the updated Policy.

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10. Contact Us

If you have any questions about this Privacy Policy, our data practices, or your rights, please contact us:

Asahi Travel Group
Email: info@asahitravelgroup.com
Website: https://www.asahitravelgroup.com