Even if the single doesn’t do really well, I don’t mind. The same comfort that I felt when I received the song, when I made the lyrics, I want to share. Lee Hi: As it came closer to the end of my contract, a lot of companies contacted me. Herman: Then it must be really exciting to take the reins at this point of your career for you? When you’re feeling lonely, whether alone or with others, you should try to love yourself more by being yourself. 데뷔 싱글 앨범 [1,2,3,4] 부터 2019년 도에 발매한 EP [24°C]까지 그녀만의 소울풀한 목소리와 다양한 장르를 넘나드는 폭넓은 음악적 스펙트럼을 선보이며 대한민국을 대표하는 보컬리스트로 자리매김 했다. The first one was actually AOMG. 2020년 JTBC의 음악 예능 ‘비긴어게인 코리아’에서 출연한 이하이는 대체불가한 음악적 재능을 증명하며 약 1년간의 공백을 성공적으로 메꾸는 데 성공, 대중의 기대를 충족시켰다. Herman: Prior to the song’s release, you actually released the “#Holo” YouTube video series, where you shared conversations with peers in the industry about what company you should move to. And he responded that a collaboration between me, Loco, and Gray would be a great mix. LeeHi, an R&B and Soul artist, has been loved for irreplaceable voice since her debut in 2012. It’s my small treasure. Ever since a teenage stint on a South Korean singing competition show in 2011 led to her joining YG, Lee Hi has been one of the most prominent young female soloists in the country as her expressive musicality and charismatic presence resonated deeply with listeners, most notably with her 2016 hit ballad, “Breathe.” But her career has been sporadic, with new music arriving irregularly in South Korea’s competitive pop industry where most top-tier young artists release multiple singles a year. Lee Hi: Normally the process of making music for me, before, was that I’d receive a song and then I’d sing on the song. But when artists under a company say, “This is the reason why I love my company,” that’s the best answer I could get. I feel like I was learning through the process. Herman: On the teaser art for “Holo,” you featured the verses: “I’m gonna stop cryin’, stop feelin’, stop thinkin’ ‘bout you, my babe / Not gonna cry anymore, gonna breakout / And gonna take more care of myself / I’m gonna stop.” What about this made you want to emphasize it specifically ahead of the song’s release? So when articles were released about it, it caused some stress. People can be lonely when they’re with others. I hope to change that. I’m putting my best effort into it, so I hope people stay tuned and check it out. Why did you want to mark your new beginning with the song? Lee Hi: Obviously, I want to release more music if I can. I’m working on the next thing already. You’re mentioning how you hope to release some new collaborations, so do you hope that you release more songs under AOMG, with a speedier timeline? Herman: What does “Holo” mean to you? You may opt-out by. What’re you going to get from this?” But I actually think my old company and my new company are both very great at their own things, but they’re two different companies. And in an interview with Elle Korea, Lee Hi revealed the real reason why she decided to sign with AOMG following her departure from YG Entertainment after her 7-year exclusive contract. Since I heard that from Code Kunst, I kept thinking about it as I was going through other meetings, and ultimately decided it was the right company for me. Lee Hi: Since “Holo” is about comforting people and has a slow tempo with its R&B soul style, I hope to release something a little bit more uptempo, maybe medium tempo, in the near future like some prior releases of mine. Starting anew with AOMG, Lee Hi aims to be sharing more of her sonic self with the world, and already has more music in the work following the rollout of “Holo,” her first formal single since May 2019’s “No One.” (She also featured on Chanyeol and Raiden’s “Yours” this year.). In her new song “Holo” South Korean songstress Lee Hi spends its soulful R&B length offering introspective comfort, vacillating between mournful reflection and exuberant hope bolstered by a euphoric choral backing. At my prior company, things were very corporate. I wanted to emphasize the part, “I’m not going to cry anymore.” “I need to love myself.” That’s the reason I wanted to focus on that in the teaser, to let them know that the most important message is loving myself. In 2020, she has just started the new chapter of her music career by signing with one of the top Hip-hop and R&B labels; AOMG in Korea, and releasing a single [HOLO]. If that was my youth when I could learn about this industry, now I’m an adult and I want to try being more hands on regarding every aspect of my career. Herman: Is there anyone you want to work with in particular? Now, I am touching every element of the release, detail by detail. “What do you want to achieve? I was thinking about how loneliness doesn’t only take place when you’re alone. Lee Hi’s new beginning launched on Thursday (July 23) with the release of “Holo” via a music video that is both heartwarming and reflective in the way it relays the encouraging message of the song – the title is the Korean word for “alone” – with a depiction of of Lee Hi spending time and saving a young girl, ostensibly a stand-in of herself, while waiting for loneliness to stop. In the beginning of the year, I was already going to meetings with different companies but not even people close to me knew about it. Why did you want to share that process with the world? I also have a close friend, Code Kunst, under AOMG, who also moved from another company [HIGHGRND, a YG subsidiary] to the company, and he told me good stories about the company. I feel really proud of it. She has shown a wide spectrum of musical talent across diverse genres through her discography, including albums such as [1,2,3,4], [First Love], [SEOULITE], and [24˚C]. © 2020 Forbes Media LLC. Lee Hi revealed why she chose to sign with AOMG in an interview with ' Elle ' magazine. What do you want to do? I am a New York City-based journalist specializing in international music and media with a focus on the Asian pop culture market and its trends. She has shown a wide spectrum of musical talent across diverse genres through her discography, including albums such as [1,2,3,4], [First Love], [SEOULITE], and [24˚C]. Lee Hi: Personally, when I thought about this song, it comforted my mind. etc.” That’s them doing their job. I am a New York City-based journalist specializing in international music and media with a focus on the Asian pop culture market and its trends. It’s fitting for a release that marks a new beginning for 23-year-old Lee Hi (Lee Ha-yi), who announced her move to the hip-hop and R&B label AOMG this week. Herman: What are you working on now that people can look forward to? Opinions expressed by Forbes Contributors are their own. Prior to its release, Lee Hi opened up about “Holo” and her shift to AOMG. So sometimes there were periods where I wasn’t able to put out my music as rapidly as I’d like, and fans would be missing it. I still want to achieve what I was trying to achieve before, as I’m still the same person that I am. Lee Hi: Good, and it’s good to be busy. Going to a new company, obviously everything is new. Along with being a K-pop columnist at Billboard, I’ve written for outlets including NBC News, Entertainment Weekly, The Village Voice, MTV, and Noisey. Lee Hi: I found out that a lot of fans were curious about which company I’d move to since there were a lot articles in the media questioning where I’d go once my contract with YG expired, so I thought that the people who have been rooting for me since I was young would appreciate seeing the experience of my search. I’m feeling a happy sort of pressure about it that I’m checking the details on everything. I feel like I can have this song as my treasure because it’s a song that’s made wholly with me. For me, it’ll be the same. “My company’s the best, etc. Lee Hi: That’s the most important message of the song, which is loving myself. It’s chaotic lately, you know? After reports the singer was in talks to sign on to Jay Park 's hip hop label AOMG, the label confirmed the news on Twitter on July 22 KST.

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