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Japan Travel Ideas, Experiences, and Inspiration

Fresh from their most recent travels, our specialists share their insights and experiences on the Japan. You’ll also find our expert recommendations and ideas on popular destinations, activities and more.

Updates on the Coronavirus in Japan

At Asahi, we've been monitoring the ever-evolving situation since the early days of the Covid-19 pandemic. On this page, you'll find the latest updates on the coronavirus situation in Japan. See how it affects travels, what are preventive health measures, and find links to official...

The Best Japan’s Culinary Experiences

One of the best ways to get to know a new country is by diving headfirst into its culture - and what better way to do that than by digging into a delicious plate of local food? When it comes to Japanese food, it is...

Autumn In Japan: Your Ultimate Koyo Guide

Autumn in Japan is breathtaking, sometimes much more than the iconic cherry blossoms viewing season.Beginning in mid-September and lasting until December, Japan enjoys a very long season of autumn colors – around three months total! With vibrant colors in a single location for up to five weeks....

Get Some Friends Together and Go Skiing in Japan

If you are into skiing or snowboarding, then you probably know that skiing in Japan is one of the best powder skiing in the world. Japan’s ski resorts are known for their excellent powder and gorgeous mountain scenery. Moreover, there are more than...

The Ultimate Guide for Cherry Blossom Season in Japan

If you know a little bit about Japan, you've probably heard about its incredible Spring painted with white and pink cherry blossoms. If you have ever planned to visit Japan, you shouldn't miss this beautiful display of pale pink flowers fluttering to the ground. As...